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MessagePosté le: Dim 18 Juin - 22:28 (2017)    Sujet du message: SIMPLIFIED GUIDE TO MARKETING Download Epub Mobi Pdf Fb2 Répondre en citant


SIMPLIFIED GUIDE TO MARKETING
by Kerwin Mathew
rating: ( reviews)


->>>DOWNLOAD BOOK SIMPLIFIED GUIDE TO MARKETING
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DESCRIPTION OF BOOK
This marketing book is a simplified text based on numerous courses the author has conducted for business people, sales and marketing executives, and, marketing students.
The book covers important aspects of business and marketing such as how to carry out a break-even analysis, how to export and expand the business, how to carry out marketing research, how to prepare a marketing plan, pricing strategies, marketing communication, and even how to be an effective sales person. Several marketing case studies are included to challenge the reader in strategic thinking. The book also acts as a revision guide for those preparing for the various professional marketing exams, e.g., the Chartered Institute of Marketing and the London Chamber of Commerce and Industry marketing exams.

ABOUT THE AUTHOR
The author has been a marketer and salesman for many years. He has taught marketing to sales personnel, business people and students for many years, as well as many other professional and management subjects for years. He has published about 20 books, two of which (on marketing and public relations respectively) have been adopted as reference texts and commended by professional bodies, and has been the editor of one book. He has also published a number of important papers in research journals and has served on the faculty of an American research university as a professor. He has received publicity from the press for some intellectual achievement.




Details:
rank: #4,308,680
price: $9.80
bound: 64 pages
publisher:
lang: English
asin: B00II99Y84
isbn:
weight:
filesize: 368 KB



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MessagePosté le: Dim 18 Juin - 22:28 (2017)    Sujet du message: Publicité

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